This book gathers new empirical findings fostering advances within the areas of communication design and branding, with a unique emphasis of interdisciplinary approaches showing the best way to combine wisdom in the ones fields to fortify businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and easiest-practices to fortify different varieties of business thru design. By highlighting current challenges, additionally it is intended to inspire and foster collaboration between different groups, in both university and industry.
Communication Design and Branding: A Multidisciplinary Approach (Springer Series in Design and Innovation Book 32)
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