Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?

Most people think it’s because these companies are one way or the other able to find and attract a level of talent that makes this innovation conceivable. But the real advantage these companies have is not so much who they hire, but relatively how they enable their people to work together to solve hard problems and create bizarre products.

As legendary Silicon Valley coach–and coach to the founders of several of today’s leading tech companies–Bill Campbell said, “Leadership is about recognizing that there is a greatness in everyone, and your job is to create an environment where that greatness can emerge.”

The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.

As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to in point of fact leverage the potential of their people to innovate: product leadership.

The book covers:

• what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products
• recruiting and coaching the members of product teams, first to competence, and then to reach their potential
• creating an inspiring product vision along side an insights-driven product strategy
• translating that strategy into action by empowering teams with specific objectives—problems to solve—relatively than features to build
• redefining the relationship of the product teams to the rest of the company
• detailing the changes necessary to effectively and successfully turn into your organization to in point of fact empowered product teams

EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to change into the leader your team and company needs to not only live on but thrive.