Great Leads: The Six Easiest Ways to Start Any Sales Message

In Great Leads: The Six Easiest How you can Start Any Sales Message marketing genius Michael Masterson and master copywriter John Forde break through that lack of knowledge to provide a clear, concise, and easy-to-follow guide to writing successful leads. But this isn’t a simple “How To” book on leads. Great Leads goes far deeper. Michael and John examine an important aspects o writing powerful, successful leads and show how this process starts long before one word is put on paper.

Great Leads was once at the beginning conceived as a book about sales letter leads. But in the planning stages, it quickly morphed into a far broader, far more useful examination of how to write effective leads for any type of direct response ad.

This book isn’t the most productive book of its kind about how to write successful leads. It’s the only book of its kind.