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Indicadores, mÃ©tricas e monitoramento de resultados (SÃ©rie UniversitÃ¡ria) (Portuguese Edition)

Name: Indicadores, mÃ©tricas e monitoramento de resultados (SÃ©rie UniversitÃ¡ria) (Portuguese Edition) | PLR Database
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A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida.
Indicadores, métricas e monitoramento de resultados aborda de forma abrangente e atualizada a importância de medir e monitorar os resultados de negócios na área de comunicação. A obra apresenta de forma clara e didática os conceitos fundamentais sobre indicadores e métricas, além de destacar ferramentas utilizadas para medir e avaliar o desempenho de campanhas e ações. O livro oferece orientações práticas para definir objetivos claros e mensuráveis e apresenta tendências, técnicas e boas práticas para a implementação de um sistema de monitoramento de resultados eficiente. O objetivo é desenvolver no leitor uma estratégica capacidade analítica para gerenciar indicadores, independentemente da ferramenta utilizada. A obra é recomendada para profissionais, estudantes e pesquisadores que desejam aprimorar suas habilidades em mensurar e avaliar resultados. O diferencial deste livro é ir além da questão operacional e agregar uma visão estratégica para pensar o negócio, derrubando alguns mitos do mercado.

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Author	Frederico Reis Pacheco

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Indicadores, mÃ©tricas e monitoramento de resultados (SÃ©rie UniversitÃ¡ria) (Portuguese Edition)

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