In 2022, India, second only to the United States, produced more unicorns than every other country on this planet. Even supposing ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge, the road ahead is filled with pitfalls.
Unlocking Unicorn Secrets captures the entrepreneurial journeys of a few of India’s new-age founders and looks on the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, putting in place the founding team, raising funds and scaling the business, among others. Through number one research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that may be both accessible and informative.
The book is a manifestation of the authors’ passion for inculcating the entrepreneurial mindset in our nation’s youth, which they do masterfully, by illustrating the success stories of India’s top unicorns.
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