10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

Dan Sullivan, the world’s leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they wish to do 10X more work to achieve it. On the other hand, being a 10X entrepreneur is nothing like what most of the people think.

10X is not the outcome; it’s a counterintuitive process you’ll be able to apply every time you need exponential growth in your life and business. To make 10X conceivable, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in the case of amount and profitable satisfaction. As money becomes a tool you’ll be able to increasingly access with greater ease, You’re going to engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, You’re going to realize that your most powerful purposes in all areas transform 10X more lasting and positive for everyone involved. You’re going to be impressed by what your life has transform, and the meaning and have an effect on you’re having.

10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.