Contemporary Trends in Marketing: Problems, Processes and Prospects (Palgrave Studies in Marketing, Organizations and Society)

This edited volume explores marketing within the Post-COVID world and the numerous changes that experience recently hit the markets. It examines the newly emerging paradigms because of shifts in consumer behaviour and market responses arising from the COVID-19 crisis.

The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled a couple of resilient strategies formulated and implemented by organizations to revive normalcy.

This book specializes in long-term goals and survival strategies, which can also be co-created with customers. Organized into seven themes, this volume will critique and connect the that means of the “new normal” in marketing and topics such as the way forward for markets, post-pandemic consumer behaviour, and new marketing strategies.