Driven by Difference: How Great Companies Fuel Innovation Through Diversity

Today’s board rooms, think tanks, and team of workers lounges are more diverse than ever before. These cultural differences can either lead to gridlock among stubborn, single-minded thinkers or they are able to catalyze innovation and growth among an expansive team of creative, distinctive individuals.

Diverse teams are far more creative than homogenous teams–but only when they’re managed effectively. Driven by Difference identifies the management practices necessary to minimize conflict even as maximizing the informational diversity found in varied values and experiences.

Drawing at the cultural intelligence, or CQ, of diversity success stories from Google, Alibaba, Novartis, and other groundbreaking companies, this should-have resource teaches managers of diverse groups :

• Create an optimal environment
• Consider the more than a few audiences when selecting and selling an idea
• Design and test for different users
• Fuse differing perspectives
• Align goals and expectations

New perspectives and talents have joined your company’s ranks in contemporary years. Are you seeing the increased innovation and success that are supposed to be resulting from such diversity?