Your business is a calling. You’ve been called to serve a group of people with the products, services and products, and offers that you’ve created. The have an effect on that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . .
But only if you know how to get it into the hands of the people whose lives you have been called to change.
By positioning yourself as an expert and telling your story in a way that gets people to move, it is possible for you to to guide people through your value ladder, offer solutions to their problems, and give them the results they are in search of. This is how you change the lives of your customers, and this is how you grow your company.
In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, offers you the step by step strategies you wish to have to turn your expertise into a carefully crafted sales message on the way to attract your dream customers.
Don’t hide inside your business. Implement these story selling techniques now so you’ll find your voice and gain the confidence to turn out to be a leader, build a movement of people whose lives you’ll change, and make this calling a career.
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