Hooked: How to Build Habit-Forming Products

Why perform a little products capture widespread attention whilst others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and lots of more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again without depending on costly advertising or aggressive messaging.

Hooked is in line with Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been to be had to him as a start-up founder—not abstract theory, but a how-to lead for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and any individual who seeks to remember how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and lots of other habit-forming products.