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Omnichannel Retail: How to Build Winning Stores in a Digital World

Name: Omnichannel Retail: How to Build Winning Stores in a Digital World | PLR Database
Price: 23.99 USD
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Amazon.com Price: $23.99 (as of 17/11/2024 12:00 PST- Details)

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.

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The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with abruptly changing consumer behaviours, technological advancements and ever-increasing competition.

To win, retailers today have to discover ways to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are searching for convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, beef up customer insight, support service, grow loyalty and in the long run drive sales.

Omnichannel Retail serves as a practical guide for businesses on how they are able to better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully up to date new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders around the world such as Asda, Woolworths Australia, Target and Pret A Manger, this book provides tangible and proven examples of how retailers can capitalize on the opportunity that our hyper-connected and at all times-on world presents.

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