BookAuthority’s Best List Paul Cherry’s book, Questions that Sell: The Powerful Process for Discovering What Your Customer In reality Wants, made it to BookAuthority’s Best Sales Books of All Time. Bookauthority serves millions of book recommendations every month and used to be ranked #1 on ProductHunt. It maintains book recommendations from domain experts such as Elon Musk, Warren Buffett, Prof. Daniel Kahneman, Sheryl Sandberg, and David Allen. Ask the questions – and get the sale. As a salesperson your product knowledge is extensive, but that isn’t enough. If you fail to ask the right questions – the ones that uncover a customer’s real needs – you are going to never close the deal. Questions that Sell reveals advanced questioning techniques that can assist you sell your products or products and services based on value to the customer, moderately than price – and increase your success rate consequently. Packed with powerful examples, exercises, and hundreds of sample questions for quite a lot of buyer interactions, the revised and up to date second edition now includes new material on how to:
- Use questions to qualify prospects (without insulting them)
- Discover hidden customer needs and motivations
- Raise delicate questions
- Overcome stalls
- Reinvigorate a stale relationship
- Soothe anxious buyers
- Accelerate the decision process
- Upsell and cross-sell so you no longer leave money on the table
- Prospect for new business
- Pose intriguing questions to position yourself as a thought-leader on social media
- Turn social media contacts into active sales leads
- Identify dead-end opportunities
- Secure referrals
- And more
Success is yours for the asking. Smart questioning will get you there!
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