Research Methods and Design in Sport Management

An invaluable resource for both students and practitioners, the text first helps readers be aware the research process and then delves into specific research methods. Special attention is devoted to the process of reading and understanding research in the field, preparing readers to apply the concepts long after reading the text and learning the foundational skills:

• How to conduct a thorough literature review
• Theoretical and conceptual frameworks to guide the research process
• How to develop appropriate research questions and hypotheses
• Techniques for conducting qualitative, quantitative, and mixed-methods research
• Methods for analyzing data and reporting results

The second one edition introduces a new section on emerging methods and trends in the field, including social network analysis (SNA) and sport analytics. Readers will be exposed to methods of SNA data collection and interpretation, in addition to how to collect and analyze data and communicate the result of sport analytics research. A chapter dedicated to legal research in sport management provides a nonintimidating discussion of the unique elements evident in sport law research, such as legal precedence, case briefing, and special writing elements.

To make sure readers can effectively apply the research concepts presented, practical examples of past research by leading sport management scholars are incorporated all through the text. At the conclusion of Every chapter, a Research Methods and Design in Action feature presents excerpts from the Journal of Sport Management to serve as case study examples with noteworthy descriptions of the employed research methods. Every journal article is then featured in its entirety in the new companion web resource, in conjunction with discussion questions that may serve as additional learning activities to guide students through challenging concepts.

Research Methods and Design in Sport Management, Second Edition, presents the tools to engage in the broad spectrum of research opportunities in sport management. With the assistance of this book, readers will make sure that they properly collect, analyze, and share research to inform strategic business decisions.