Spectacular Nature: Corporate Culture and the Sea World Experience

While Davis shows the many ways in which Sea World monitors its audience and manipulates animals and landscapes to manufacture pleasure, she also explains the contradictions facing the enterprise in its campaign for a positive public identity. Shifting popular attitudes, animal rights activists, and environmental laws all pose practical and public relations challenges to the theme park. Davis confronts the park’s vast operations with impressive insight and originality, revealing Sea World as both an industrial product and a phenomenon typical of up to date American culture.