Storytelling with Data: A Data Visualization Guide for Business Professionals

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You can discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through a lot of real-world examples—ready for immediate application to your next graph or presentation.

Storytelling is not an inherent skill, especially in relation to data visualization, and the tools at our disposal don’t make it any easier. This book demonstrates how to go beyond conventional tools to achieve the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, You can discover ways to:

• Understand the importance of context and audience
• Determine the appropriate type of graph for your situation
• Recognize and get rid of the clutter clouding your information
• Direct your audience’s attention to crucial parts of your data
• Think like a designer and utilize concepts of design in data visualization
• Leverage the power of storytelling to help your message resonate with your audience

Together, the lessons in this book will let you turn your data into high affect visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will provide you with the skills and power to tell it!