The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling creator Seth Godin proves that winners are in reality just the most efficient quitters. Godin shows that winners quit fast, quit steadily, and quit without guilt—until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun…then gets in reality hard, and not much fun at all. You might be in a Dip—a temporary setback so that you can recover if you keep pushing. But maybe it’s in reality a Cul-de-Sac—a total dead end. What in reality sets superstars apart is the ability to tell the two apart.

Winners are seeking out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you’ll beat the Dip to be the most efficient, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will mean you can figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is incorrect—winners do quit, and quitters do win.