The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test is a quick, practical guide to be able to save you time, money, and heartbreak.

They say You should not ask your mom whether your business is a good suggestion, because she loves you and will lie to you. This is technically true, but it misses the point. You should not ask anyone if your business is a good suggestion. It’s a bad question and everyone will lie to you a minimum of a little . As a matter of fact, it isn’t their responsibility to tell you the truth. It’s your responsibility to find it and it’s worth doing right .

Talking to customers is among the foundational skills of both Customer Development and Lean Startup. Everyone knows we’re supposed to do it, but nobody seems willing to admit that it’s easy to make a mistake and hard to do right. This book is going to show you how customer conversations go incorrect and how you’ll be able to do better.