The New Model of Selling: Selling to an Unsellable Generation

The old way of selling was once killed off years ago. So why are businesses still leaning on old strategies?

Jeremy Miner and Jerry Acuff know firsthand how frustrating sales will also be, especially when companies require old, outdated methods. And today’s buyers, armed with an far more than information online, are skeptical and unwilling to engage with salespeople like they used to. Because of this, traditional sales methods are ineffective against today’s consumers. Those looking for serious success in sales should navigate the new terrain with fresh ideas, approaches, and techniques. The New Model of Selling redefines the right way to sell by meeting customers on a human level.

Informed by Jeremy Miner and Jerry Acuff’s business experiences, personal research, and innovative approach, The New Model of Selling implements advanced skills aligned with human behavior. From business owners, coaching professionals, and sales managers to politicians, executives, and leaders—somebody can take pleasure in Miner and Acuff’s techniques, no matter the industry.

The New Model of Selling is not just another sales book with a bunch of tips to read and fail to remember. Jeremy Miner and Jerry Acuff’s approach will reframe sales through the lens of neuroscience and persuasion. Their goal is to lend a hand the customer think for themselves, with an emphasis on problem-solving and personal connection. Don’t act like a seller—start thinking like a buyer!