Get the best from accelerating social change with the new book from the bestselling writer of 2030 and “acclaimed thought leader” (Kirkus), Mauro Guillén. Adam Grant praises how the book “invites us to rethink our careers, our families, and our future plans.” Find out why business leaders and bestselling authors around the world are calling the book “sharply relevant and necessary” (William P. Lauder), “insightful and deeply researched” (Richard Florida), and “A should read” (Mohammed A. El-Erian).
In today’s world, the acceleration of megatrends – increasing longevity and the explosion of technology among many others – are transforming life as we now are aware of it.
In The Perennials, bestselling writer of
2030 Mauro Guillén unpacks a sweeping societal shift triggered by demographic and technological transformation. Guillén argues that outmoded terms like Boomers, Gen X, Millennials, and Gen Z have long been used to pigeonhole us into rigid categories and life stages, artificially preventing people from reaching their full potential. A new postgenerational workforce referred to as “perennials” – individuals who aren’t pitted against each other either by their age or experience – makes it imaginable to liberate scores of people from the constraints of the sequential model of life and level the playing field so that everyone has a chance at living a rewarding life. Guillén unveils how this generational revolution will have an effect on young people just entering the workforce as well as those who find themselves living and working longer.This multigenerational revolution is already happening and Mauro Guillén identifies the specific cultural, organizational and policy changes that wish to be made with a view to switch to a new template and usher in a new era of innovation powered by the perennials.
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