The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

The Wall Street Journal bestseller!

Comes with free online companion course

Learn the secrets to getting dramatic results on YouTube

Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to a million subscribers from zero. In The YouTube Formula: How Someone Can Unlock the Set of rules to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that each and every YouTube author and strategist wants. Eves will reveal what readers can not get anywhere else: the inner workings of the YouTube Set of rules that is chargeable for determining success at the platform, and how creators can use it to their advantage.

Full of actionable advice and concrete strategies, this book teaches readers how you can:

• Launch a channel
• Create life-changing content
• Drive rapid view and subscriber growth
• Build a brand and increase engagement
• Improve searchability
• Monetize content and audience

Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any author, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work at the platform.