This Is Marketing: You Can’t Be Seen Until You Learn to See

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or a part of a large corporation.

Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your services or products, this book will let you reframe how it’s presented to the world, so as to meaningfully connect with people who want it. Seth employs his signature blend of insight, commentary, and memorable examples to teach you:

* How to build agree with and permission with your target market.
* The art of positioning–deciding not only who it’s for, but who it is not for.
* Why one of the simplest ways to achieve your goals is to help others turn into who they need to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.