Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Will Guidara used to be twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never slightly lived up to its majestic room. Eleven years later, EMP used to be named the most efficient restaurant on this planet.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding travel to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to probably the most most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.

Today, every business can choose to be a hospitality business—and we will all develop into strange transactions into abnormal experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.