Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)

The authors of the international bestseller Business Model Generation provide an explanation for how to create value propositions customers can’t resist

Value Proposition Design helps you tackle a core challenge of every business — creating compelling services customers wish to buy. This practical book, paired with its online companion, will teach you the processes and tools you wish to have to succeed.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage services customers in truth want.

Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good suggestion. The book will let you remember the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating services that perfectly match customers’ needs and desires.

Practical exercises, illustrations and tools let you immediately toughen your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. It is possible for you to to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.

Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.