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Communication Design and Branding: A Multidisciplinary Approach (Springer Series in Design and Innovation Book 32)

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This book gathers new empirical findings fostering advances within the areas of communication design and branding, with a unique emphasis of interdisciplinary approaches showing the best way to combine wisdom in the ones fields to fortify businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and easiest-practices to fortify different varieties of business thru design. By highlighting current challenges, additionally it is intended to inspire and foster collaboration between different groups, in both university and industry.

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Editor	Nuno Martins
Editor2	Daniel Raposo

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Communication Design and Branding: A Multidisciplinary Approach (Springer Series in Design and Innovation Book 32)

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