Corporate Explorer Fieldbook: How to Build New Ventures In Established Companies

Build an innovative new startup the use of the resources of an existing corporation

The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you wish to have to build successful, market-ready ventures from within existing organizations. The accomplished authors provide an explanation for how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.

You’ll discover ways to beat the odds when introducing a new services or products into the marketplace and how to make a choice, develop, and compensate the right people in your company to act as corporate explorers. After all, the book explains how to safe authentic and enthusiastic buy-in for your new venture at the executive level.

The Corporate Explorer Fieldbook will also teach you to:

• Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction
• Perform customer discovery interviews for ideating, incubating, and scaling ideas
• Generate breakthrough ideas from within large companies

An indispensable companion to the newly published Corporate Explorer: How to Build New Ventures in Established Companies, the Corporate Explorer Fieldbook is a will have to-read, step by step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.