Empower Sales Success: With Effective Sales Training

Amazon.com Price: $9.99 (as of 09/03/2025 07:04 PST- Details)

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These days buyers will only engage with salespeople who provide value as a consultative partner. This means those sellers will have to up their game in both knowledge and skill. That places the challenge squarely on the back of sales enablement and sales training professionals. At the same time as this has all the time been a unique challenge on the planet, it is especially urgent now. There was once a time when it was once believed that salespeople were if truth be told born and could not be trained. Now everyone knows better, but we struggle to build that perfect program. This book offers an approach to sales training that are supposed to address that challenge. The training and enablement need of sales teams has evolved over time, but the pandemic accelerated the change required. This book will provide a guide for those of you in the sales enablement and sales training world that can assist you develop effective sales training and sales enablement programs. Salespeople are a unique breed with an extremely tough job, and effective programs can enable their success and return business results for the company. This book will make you the hero of that story.

Author	Carol L. Cohen

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