Great Leads: The Six Easiest Ways to Start Any Sales Message

Name: Great Leads: The Six Easiest Ways to Start Any Sales Message | PLR Database
Price: 8.99 USD
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Amazon.com Price: $8.99 (as of 14/06/2025 08:26 PST- Details)

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.

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Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead. Each and every marketer worth the name can tell you how important the headline is. But far too many of those same marketers ignore the critical importance of the lead.

In Great Leads: The Six Easiest How you can Start Any Sales Message marketing genius Michael Masterson and master copywriter John Forde break through that lack of knowledge to provide a clear, concise, and easy-to-follow guide to writing successful leads. But this isn’t a simple “How To” book on leads. Great Leads goes far deeper. Michael and John examine an important aspects o writing powerful, successful leads and show how this process starts long before one word is put on paper.

Great Leads was once at the beginning conceived as a book about sales letter leads. But in the planning stages, it quickly morphed into a far broader, far more useful examination of how to write effective leads for any type of direct response ad.

This book isn’t the most productive book of its kind about how to write successful leads. It’s the only book of its kind.

Author	Michael Masterson
Author2	John Forde

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