High-Profit Selling: Win the Sale Without Compromising on Price

This book teaches salespeople to rethink their approach to sales goals–so they not only sell a greater quantity but sell with the base line in mind.

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals regularly resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople as an alternative center of attention their energy on “profit sales” that successfully execute product price increases even as maintaining and strengthening current customer relationships.

In this invaluable resource, you’ll learn:

• how to keep away from negotiating, actively listen to customers,
• match the advantages of products or products and services with customers’ needs and pains,
• confidently communicate value,
• and ensure prospects are serious and not shopping for price.

Too many salespeople consider that a sale at any price is better than no sale at all. High-Profit Selling teaches them to get rid of this logic and as an alternative make sales that satisfy and add value to both the client and company.