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Planejamento da comunicaÃ§Ã£o integrada (SÃ©rie UniversitÃ¡ria) (Portuguese Edition)

Name: Planejamento da comunicaÃ§Ã£o integrada (SÃ©rie UniversitÃ¡ria) (Portuguese Edition) | PLR Database
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A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida.
Planejamento da comunicação integrada traça um landscape de vários pilares da comunicação organizacional, apresentando a dinâmica de mercado e as principais tendências em cada segmento. Entre os temas abordados estão o contexto histórico da comunicação e da gestão dos relacionamentos, os processos e as técnicas aplicadas da comunicação, a análise de mercado, a consolidação da esfera corporativa, o comportamento omnichannel dos públicos e o surgimento de novos formatos de comunicação virtual, com foco na conveniência ou na experiência dos stakeholders. O livro trata ainda da produção e da convergência de conteúdos estratégicos, elencando a arquitetura da comunicação da marca. O objetivo é proporcionar ao leitor uma visão geral sobre os aspectos essenciais à gestão da comunicação organizacional de maneira integrada e estratégica, para negócios de todos os setores e portes.

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Author	Nicole Morihama

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Planejamento da comunicaÃ§Ã£o integrada (SÃ©rie UniversitÃ¡ria) (Portuguese Edition)

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