The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

The classic guide to copywriting, now in an entirely up to date fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that let you write both print and online ads, emails, and internet sites which might be clear, persuasive, and get more attention—and sell more products.

A few of the tips revealed:

* 8 headlines that work–and Tips on how to use them
* The 5-step “Motivating Sequence” for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to verify your emails get high open and click-through rates
* Tips on how to create powerful “lead magnets” that double response rates
* The “4 S” formula for making your copy clear, concise, and compelling

This thoroughly revised fourth edition includes all new crucial information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, in addition to entirely up to date resources.

Now more indispensable than ever, Robert W. Bly’s