Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and up to date edition of Everybody Writes, marketer and writer Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands turn out to be better, more confident writers.

In this brand-new edition, she delivers all of the practical, how-to advice and insight you wish to have for the process and strategy of content creation, production, and publishing.

This new edition also includes:

• All-new examples, tools, resources
• Updated step by step writing framework
• Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works nowadays)
• The same witty and practical how-to approach
• How to draw and retain customers with stellar online communication
• How to select your words well, sparingly, and with honest empathy for your customers
• Best practices and ideas for crafting credible, trustworthy content
• “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write
• Inspiration. Confidence. Fun.

In this book, you’ll discover:

Content marketing has evolved. Yet writing matters more than ever.

In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll wish to refine, upgrade, and (most of all) inspire your own best content marketing.