100 profitable digital products (+ how to sell in 2023)

100 profitable digital products (+ how to sell in 2023)

In today’s rapidly evolving digital landscape, the demand for innovative and profitable digital products is higher than ever. Whether you’re an entrepreneur looking to launch your own venture or an existing business seeking new revenue streams, exploring the world of digital products can be a lucrative and exciting opportunity. This guide will introduce you to 100 profitable digital product ideas and provide insights on how to sell them in 2023.

What are digital products?

Digital products are electronic goods, content, or pieces of media that can be stored in a file and distributed or sold online. In today’s digital age, they have become increasingly popular and offer numerous advantages for both consumers and businesses.

Examples of digital products include eBooks, audio files, website templates, PDF documents, software applications, online courses, digital art, music downloads, and video tutorials, among others. These products can be created once and replicated infinitely, making them highly scalable and cost-effective.

Why sell digital products online?

Selling digital products online offers numerous advantages and opportunities for entrepreneurs and businesses. Here are some compelling reasons why selling digital products online is advantageous:

  1. Passive Income: Selling digital products allows you to earn passive income. Once you create and set up your products, they can be sold repeatedly without requiring ongoing manual labor. This means you can generate revenue even when you’re not actively working, providing you with greater financial freedom and flexibility.
  2. Scalability: Unlike physical products, digital products have virtually no limitations when it comes to scalability. They can be easily replicated and distributed to an unlimited number of customers without incurring additional production costs. This scalability enables you to reach a larger audience and increase your earning potential.
  3. Low Overhead Costs: Compared to traditional brick-and-mortar businesses, selling digital products online requires minimal overhead costs. There is no need for physical inventory, warehousing, or shipping expenses. This significantly reduces operational costs and allows you to allocate resources more efficiently.
  4. Global Reach: The internet has a global reach, enabling you to sell your digital products to customers around the world. With the right marketing strategies and online platforms, you can tap into international markets and access a vast customer base. This global reach opens up new opportunities for growth and expansion.
  5. Convenience and Accessibility: Digital products offer unparalleled convenience and accessibility for both sellers and buyers. Customers can instantly access and download digital products from anywhere at any time, eliminating the need for physical stores or shipping processes. This convenience enhances the overall customer experience and encourages repeat purchases.
  6. Customization and Updates: Digital products can be easily customized and updated to meet changing customer needs and preferences. You can incorporate user feedback, improve features, and release new versions or updates without the constraints associated with physical products. This agility allows you to stay ahead of the competition and provide ongoing value to your customers.
  7. Analytics and Data Insights: Selling digital products online provides valuable data and analytics insights. You can track customer behavior, measure sales performance, and gather feedback to optimize your products and marketing strategies. These insights empower you to make informed business decisions and refine your approach to maximize profitability.

100 profitable digital products in 2023:

  1. Recipes or diet cookbooks: Sell digital cookbooks with recipes for specific diets.
  2. Relocation guides: Create and sell guides for people moving to specific cities or countries.
  3. Travel guides: Offer comprehensive guides for popular travel destinations.
  4. Business or apprenticeship guides: Provide guides on securing apprenticeships or corporate positions in specific industries.
  5. Academic research: Sell research papers or academic resources on specific subjects.
  6. Language study materials: Create digital materials for learning different languages.
  7. Meal prep plans: Offer meal plans and recipes for healthy eating and meal preparation.
  8. Nutrition plans: Provide customized nutrition plans for individuals with specific goals.
  9. Skincare & beauty: Create digital guides or tutorials on skincare and beauty routines.
  10. Workout information: Offer workout plans, exercise guides, or fitness videos.
  11. Repair manuals: Provide digital manuals for repairing electronics, appliances, or vehicles.
  12. Self-care guides: Create guides on self-care practices, mental health, and personal development.
  13. DIY instructions: Offer step-by-step instructions for various DIY projects.
  14. Dictionaries & shortcuts: Create digital dictionaries or cheat sheets for specific subjects.
  15. Educational videos: Produce educational video content on various topics.

Art & Music:

  1. Premade emotes & bit badges: Design and sell custom emotes and bit badges for streamers.
  2. Sheet music: Sell digital sheet music or song files for musicians.
  3. Procreate brushes: Create and sell digital brushes for artists using Procreate.
  4. Instagram or AR filters for social media apps: Develop and sell artistic filters for social media platforms.
  5. iPhone screen app icons: Design and sell customized app icons for iPhones.
  6. Digital posters: Create and sell digital posters or art prints.
  7. Stock photos: Offer high-quality stock photos for commercial use.
  8. Digital wallpapers: Provide digital wallpapers for desktop and mobile devices.
  9. Business cards: Design and sell digital templates for business cards.
  10. Branding kits: Create branding kits with logos, fonts, and other branding elements.
  11. Mockups: Offer digital mockup templates for showcasing designs.
  12. Clip art: Create and sell digital clip art collections.
  13. Fonts: Design and sell unique fonts for personal and commercial use.
  14. LUTs: Provide digital LUTs (lookup tables) for video and photo editing.
  15. Sound effects: Create and sell digital sound effects for multimedia projects.
  16. Premade logos: Design and sell pre-designed logos for businesses.
  17. Twitch screen overlays: Create and sell overlays and graphics for Twitch streamers.
  18. YouTube banners: Offer digital templates for YouTube channel banners.
  19. Illustrations: Create and sell digital illustrations or character designs.
  20. Text effects: Provide digital templates or tools for creating text effects.
  21. Textures: Offer digital texture packs for graphic design or 3D modeling.

Templates and Tools:

  1. Lightroom presets: Create and sell presets for Adobe Lightroom to enhance photos.
  2. Beats, sample packs & drum kits: Produce and sell digital music production resources.
  3. Digital planners, illustrated journals & calendars: Create and sell digital planners and calendars.
  4. Instagram post templates: Design and sell templates for Instagram posts.
  5. Notion templates: Provide pre-designed templates for the productivity tool Notion.
  6. Excel spreadsheets: Create and sell customized Excel spreadsheet templates.
  7. Google spreadsheets: Offer pre-designed templates for Google Sheets.
  8. PowerPoint templates: Design and sell templates for Microsoft PowerPoint presentations.
  9. Cheatsheets: Provide digital cheatsheets for various subjects or skills.
  10. Worksheets: Create and sell digital worksheets for educational purposes.
  11. Cover letters: Offer pre-written cover letter templates for job applications.
  12. Social media content calendars: Create and sell content calendars for planning social media posts.
  13. Website templates: Design and sell pre-made website templates for different industries.
  14. Resume/CV templates: Provide pre-designed templates for resumes and curriculum vitae.
  15. E-book templates: Create and sell templates for designing e-books.
  16. Online course templates: Offer templates for creating online courses.
  17. Email marketing templates: Provide pre-designed email templates for marketing campaigns.
  18. Graphic design templates: Design and sell templates for graphic design projects.
  19. Presentation templates: Create and sell templates for professional presentations.
  20. WordPress themes: Develop and sell custom themes for WordPress websites.
  21. Mobile app templates: Create and sell pre-made templates for mobile app development.
  22. 3D models: Design and sell digital 3D models for use in animations or virtual environments.
  23. Video templates: Offer pre-designed templates for video editing and production.
  24. Virtual event platforms: Develop and sell platforms for hosting virtual events.
  25. Project management tools: Create and sell digital tools for managing projects and tasks.
  26. Social media management tools: Develop tools for scheduling and managing social media content.
  27. Password management tools: Create and sell digital tools for securely managing passwords.
  28. Budgeting and finance tools: Develop digital tools for budgeting and financial planning.
  29. Language learning apps: Create mobile apps for learning different languages.
  30. Meditation and mindfulness apps: Develop apps for meditation and mindfulness practices.
  31. Productivity apps: Create digital tools or apps to enhance productivity and organization.
  32. Health and fitness tracking apps: Develop apps for tracking fitness goals and health metrics.
  33. Recipe or meal planning apps: Create apps for finding recipes and planning meals.
  34. Augmented reality (AR) games: Develop AR games for mobile devices.
  35. Virtual reality (VR) experiences: Create VR experiences for gaming or educational purposes.
  36. Language translation tools: Develop digital tools for translating text or speech between languages.
  37. Stock market analysis tools: Create digital tools for analyzing stock market trends and data.
  38. Virtual tutoring platforms: Develop platforms for connecting tutors with students for online tutoring.
  39. Online collaboration tools: Create digital tools for team collaboration and project management.
  40. Data visualization tools: Develop tools for creating visually appealing data visualizations.
  41. Customer relationship management (CRM) software: Create CRM software for managing customer relationships.
  42. E-commerce platforms: Develop platforms for building and managing online stores.
  43. Webinar platforms: Create platforms for hosting and managing webinars and online events.
  44. Customer support chatbots: Develop chatbot systems for automating customer support interactions.
  45. Social networking apps: Create mobile apps for connecting people with similar interests.
  46. Job search platforms: Develop platforms for job seekers to find employment opportunities.
  47. Online marketplace platforms: Create platforms for buying and selling goods and services online.
  48. Language exchange platforms: Develop platforms for connecting language learners for language exchange.
  49. Online coaching platforms: Create platforms for connecting coaches or mentors with clients for online coaching sessions.
  50. Virtual fitness classes: Develop platforms for hosting and attending virtual fitness classes.
  51. Online therapy platforms: Create platforms for connecting therapists with clients for online therapy sessions.
  52. Personal finance management apps: Develop apps for tracking expenses and managing personal finances.
  53. Music streaming platforms: Create platforms for streaming and discovering music.
  54. Podcasting platforms: Develop platforms for hosting and distributing podcasts.
  55. Online event ticketing platforms: Create platforms for selling tickets to virtual or in-person events.
  56. Language proficiency tests: Develop digital language proficiency tests for certification purposes.
  57. Job skills assessments: Create digital tools for assessing job skills and competencies.
  58. Online legal services: Develop platforms for accessing legal advice and services online.
  59. Virtual interior design services: Create platforms for virtual interior design consultations and services.
  60. Online personal styling services: Develop platforms for virtual personal styling and fashion advice.
  61. Virtual home fitness equipment: Create innovative home fitness equipment for virtual workout experiences.
  62. Virtual reality travel experiences: Develop virtual reality experiences for exploring destinations and landmarks.
  63. Personalized digital greeting cards: Create digital platforms for sending personalized greeting cards.
  64. Online language schools: Develop online language schools for learning languages remotely.
  65. These are just a few ideas to get you started. Remember to conduct market research, identify your target audience, and validate your ideas before launching a digital product. Good luck with your venture!


Q: What is the most profitable type of digital product?

A.Educational products like eBooks and online courses tend to be the most profitable. Focusing on a specific niche within the educational market can help reduce competition and increase sales.

Here’s a list of some of the most popular educational product niches:

  • Fitness and weight loss
  • Dating and relationships
  • Health and lifestyle
  • Self-care and self-improvement
  • Wealth building and finance
  • Beauty and fashion
  • Parenthood and prenatal care
  • Beliefs or spirituality
  • Cultural integration or relocation
  • Travel, wanderlust or digital nomad culture
  • Food and nutrition
  • Blogging or vlogging secrets
  • Art and graphic design
  • Music and musical instruments

Q: What digital products are in very high demand?

A: In addition to educational products, other digital products in high demand include digital templates and tools, graphics and art illustrations, and membership sites with exclusive content. Google Trends can also be used to identify products with high search volume and popularity.

Q: How do I start a digital product business?

A: The first step is to determine if there is market demand for your product. Research your target audience and understand their needs. Once you have a product idea, you can create it and start selling through your own website or an online platform like Sellfy.

Q: Where can I sell my digital products?

A: While there are various marketplaces available, it is recommended to sell through your own website or an online store like Sellfy to have more control over your business and customize your store to match your brand.

Q: How can I create a digital product for free?

A: Canva is a free graphic design tool that allows you to create various digital products easily and quickly. It offers templates, stock elements, photos, and videos for different purposes, making it accessible to anyone without design skills.

Q: Ready to start selling digital products online?

A: With the information provided, you can now take the next step and start your digital product business. Conduct market research, create your products, and launch your store with Sellfy or a similar platform. Best of luck in your business venture!

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